Home » Tools » Demographic Intel

Demographic Intel

You can do more when you know more.

One data gathering system. Unlimited possibilities.

MissionInsite’s proprietary cloud-based technology platform is designed specifically for church, faith-based and nonprofit leaders. It bridges the gap between data and actionable information by answering the “where” and “what about” questions about your organization and community.

MissionInsite is an easy-to-use, geo-demographic mapping interface built on Mapbox technology. There is no software or hardware for your organization to download or maintain additional licenses to purchase. No specialized training is required. It can be deployed to as many users within the organization as needed.

The PeopleView System brings demographic and institutional data into a powerful analytics platform
MissionInsite brings demographic and institutional data into a powerful analytics platform

MissionInsite answers “where” questions about your members, donors, users, locations, boundaries, housing developments, special programs and community at large. By visually presenting the locational relationships, questions are answered and decisions can be made – simply and easily.

MissionInsite provides three distinct but interwoven perspectives. Each perspective enables your organizational leadership to better understand the information presented and discover the solutions.

Gain Insights

Your Data

MissionInsite provides organizations with the ability to better understand their core targets: donors, prospects, members, volunteers and users.

By integrating your organization’s own unique data in our analytics engine, MissionInsite provides both professional and lay leadership the ability to uncover the hidden gems of information and find solutions to very difficult challenges such as membership, ministry development, P2G (Propensity to Give) and extending programmatic mission boundaries.

Community Demographics

MissionInsite enables organizations to see the communities they serve by integrating a variety of key behavioral, socio-economic, financial, religious and demographic characteristics.

With MissionInsite, our analytics and reporting tools enable you to see how aligned your organization is with its mission area.

Discover Solutions

Sustainable Strategic Focus

MissionInsite reveals strategic needs and opportunities and solutions by combining the data you supplied in CoreView and the different demographic data sets in CommunityView together.

Seeing the information together and separately enables leaders to see their organization’s strategic vision more clearly.

Tap into Leading Data Sets

Demographics is the Key to Your Community

MissionInsite integrates many different proprietary databases. Clients are able to better understand their own organization and their community at large.

By incorporating these robust different datasets into our system, your leadership, marketing and leadership teams will quickly gain additional knowledge and solutions they have been looking for, resulting in greater strategic vision and courses of action.

Mosaic by Experian
The Mosaic USA Consumer Lifestyle Profile, one of many premium data sets which feed into MissionInsite.

The PeopleView System integrates the following premium data sets:

The Mosaic USA
The Mosaic USA: Consumer Lifestyle Segmentation for the United States

The Mosaic USA segmentation system developed by Experian Marketing Services is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable consumers and reach them in the most effective channels with the best messages. With 98% of all US households, 300 Data Factors in Determining Household Portraits, 71 Unique Individual Household Portraits and 19 Overarching Groups, clients are able to quickly see their own organizational data along with local community data integrated with Mosaic. Our reports and maps all reveal the underlying demographics of the Mosaic Types within our infrastructure.

Quadrennium Project
The Quadrennium Project by MissionInsite

A national religious survey of American beliefs, preferences and practices, the Quadrennium Project conducted by MissionInsite includes local community data descriptions for The Beliefs Landscape (Beliefs About God, Beliefs About Jesus, and Beliefs About Social and Moral Issues), The Religious Affiliations and Preferences Landscape and The Local Church Landscape (Faith and Religious Involvement, Reasons for Non-Participation, Life Concerns and Program or Ministry Preferences). For MissionInsite's clients, these survey results are combined with our other extensive data sets to help faith-based and nonprofit organizations understand the people living in their service area. The next Quadrennium Project will be released in late 2016 and will include more faith-based and nonprofit options.

Epsilon TotalSource Plus™ household data
Epsilon TotalSource Plus™ household data

The TotalSource Plus consumer database allows you to understand demographic, economic and spend behavior, to engage the right users, donors and members and quickly identify the insights you need to get to the right results. Completely integrated within MissionInsite, clients now have the ability to review this important consumer data (names and other information on persons by household) within some of our analytic models, have their own client data enhanced with TotalSource Plus providing a more complete portrait of your core population as well as providing clients with the ability to create "address lists" via Epsilon Total Source Plus. (Additional fees may apply for downloading lists).

PopStats
PopStats

PopStats is the source of population and household estimates in MissionInsite. It is accurate, current and robust population data. It reflects real population growth as it occurs, estimates population counts accurately at low geographic levels, provides in-depth knowledge about specific populations, delivers data for both historic growth trends and future forecasts. These population and household data are the best in the industry.

American Community Survey data
American Community Survey data

The American Community Survey collects data on an ongoing basis, January through December, to provide every community with the information they need to make important decisions.

US Census Bureau data
US Census Bureau data

The 2010 Census represented the most massive participation movement ever witnessed in our country. Approximately 74 percent of the households returned their census forms by mail; the remaining households were counted by census workers walking neighborhoods throughout the United States. National and state population totals from the 2010 Census were released on December 21, 2010. Redistricting data, which include additional state, county and local counts, was released in February 2011.

Learn how best to connect.