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Mission Impact Guide

version 3.0

A00 Power Elite
(Group A)

A01 American Royalty

A02 Platinum Prosperity

A03 Kids and Cabernet

A04 Picture Perfect Families

A05 Couples with Clout

A06 Jet Set Urbanites

Group B00 – Flourishing Families

B07 Generational Soup

B08 Babies and Bliss

B09 Family Fun-Tastic

B10 Cosmopolitan Achievers

Group C00 – Booming With Confidence

C11 Aging of Aquarius

C12 Golf Carts and Gourmets

C13 Silver Sophisticates

C14 Boomers and Boomerangs

D00 Suburban Style
(Group D)

D15 Sports Utility Families

D16 Settled in Suburbia

D17 Cul de Sac Diversity

D18 Suburban Attainment

Group E00 – Thriving Boomers

E19 Full Pockets, Empty Nests

E20 No Place Like Home

E21 Unspoiled Splendor

F00 Promising Families
(Group F)

F22 Fast Track Couples

F23 Families Matter Most

G00 Young City Solos
(Group G)

G24 Status Seeking Singles

G25 Urban Edge

H00 Middle Class Melting Pot (Group H)

H26 Progressive Potpourri

H27 Birkenstocks and Beemers

H28 Everyday Moderates

H29 Destination Recreation

I00 Family Union
(Group I)

I30 Stockcars and State Parks

I31 Blue Collar Comfort

I32 Steadfast Conventionalists

I33 Balance and Harmony

Group J00 – Autumn Years

J34 Aging In Place

J35 Rural Escape

J36 Settled and Sensible

K00 Significant Singles
(Group K)

K37 Wired for Success

K38 Gotham Blend

K39 Metro Fusion

K40 Bohemian Groove

L00 Blue Sky Boomers
(Group L)

L41 Booming and Consuming

L42 Rooted Flower Power

L43 Homemade Happiness

Group M00 – Families In Motion

M44 Red, White, and Bluegrass

M45 Diapers and Debit Cards

Group N00 – Pastoral Pride

N46 True Grit Americans

N47 Contrified Pragmatics

N48 Rural Southern Bliss

N49 Touch of Tradition

O00 – Singles and Starters
(Group O)

O50 Full Steam Ahead

O51 Digital Dependents

O52 Urban Ambition

O53 Colleges and Cafes

O54 Striving Single Scene

O55 Family Troopers

P00 Cultural Connections
(Group P)

P56 Mid-scale Medley

P57 Modest Metro Means

P58 Heritage Heights

P59 Expanding Horizons

P60 Striving Forward

P61 Humble Beginnings

Q00 Golden Year Guardians
(Group Q)

Q62 Reaping Rewards

Q63 Footloose and Family Free

Q64 Town Elders

Q65 Senior Discounts

R00 Aspirational Fusion
(Group R)

R66 Dare To Dream

R67 Hope For Tomorrow

S00 Economic Challenges
(Group S)

S68 Small Town Shallow Pockets

S69 Urban Survivors

S70 Tight Money

S71 Tough Times